Pepsi wants to boost its brand dazzle, so, of course it’s going to revert back to its golden days when Michael Jackson was promoting the soft drink.
Pepsi announced that it has struck an exclusive deal with the late King of Pop’s estate, allowing it to use the music legend’s image for its new global marketing push. The campaign will coincide with the 25th anniversary of the late performer’s multi-platinum Bad album and tour. Continue reading


