Simon Cowell picked the biggest audience in America to announce that he is back!

During Super Bowl XLV, Simon launched the commercial of all commercials announcing the debut of his new show, The X Factor this fall.

Today, Cowell topped his commercial by announcing that the winner of The X Factor will hit the highest jackpot yet of any televised talent competition to date: A cool $5 million record deal with Sony Music.

Unlike American Idol who has strict age limits on the contestants, you only have to be at least 12 years old to enter Simon’s new show. You can be old as dirt, and you still qualify.

Cowell said: “I like the idea that a 12-year-old on this show can compete with an older singer and a singing group. I’ve never believed there should be a cut-off age for talent, and we are going to put our money where our mouths are with the $5 million recording contract. I’m doing this show in America because I genuinely believe we can find a superstar.”

Auditions begin March 27 and will be held in Los Angeles, Dallas, Miami, Chicago, New York and Seattle.