British model and actor Kelly Brook is protesting against the skinning of reptiles. And I like how she’ going about doing it.

Kelly, often voted one of the sexiest women in the world, has gone nude in a snake-skin painted body and asks us, “Whose skin are you in?” The PETA ad poses the question and says, “Animals belong in the wild, not in your wardrobe.”

Kelly said at the unveiling of the ad outside the London Transport Museum: “It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts. Our message is to support the designers who are creative without being destructive, and go for the great fakes that pay tribute to the animals’ beauty without killing them.”