Fashion influencers and VIP’s including Anastasia Karanikolaou, Derek Hough, Swae Lee, Scheana Marie, James Kennedy, Sammi Hanratty, GUESS models came together to celebrate GUESS’ Holiday 2018 Campaign and kick off the Holiday Season.

WEST HOLLYWOOD, CA – NOVEMBER 07: Anastasia Karanikolaou (R), wearing Marciano blazer, and guest attend the GUESS Holiday 2018 Event on November 7, 2018 in West Hollywood, California.

The “Bright Lights, Big City,” inspired evening took place at Harriet’s Rooftop at the Jeremy Hotel where guests took in the incredible view of Los Angeles.

Guests were dressed in looks from GUESS and Marciano, featuring the best of holiday looks from both collections; showcasing a mix of vibrant faux furs, sequins, and holiday dresses.

WEST HOLLYWOOD, CA – NOVEMBER 07: Scheana Marie, wearing GUESS, attends the GUESS Holiday 2018 Event on November 7, 2018 in West Hollywood, California.

The GUESS 2018 Holiday campaign, by Chief Creative Officer, Paul Marciano, was shot through the lens of Tatiana Gerusova throughout the streets of Downtown Los Angeles, which is home to the GUESS Global HQ and is a nod to GUESS’ roots and history.

WEST HOLLYWOOD, CA – NOVEMBER 07: Scheana Marie, wearing GUESS, attends the GUESS Holiday 2018 Event on November 7, 2018 in West Hollywood, California.

“I decided to shoot the holiday campaign in the streets of Los Angeles – where GUESS began for me and my brother Maurice when we started the company in 1981,” says Paul Marciano. “The city was an inspiration for us then and it will always be our home. Inspiration today is bigger than ever in this city. The whole world is watching.”

WEST HOLLYWOOD, CA – NOVEMBER 07: Rocsi Diaz, wearing GUESS, attends the GUESS Holiday 2018 Event on November 7, 2018 in West Hollywood, California.