Eva Mendes Celebrates Launch of 2014 Spring Collection

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SPOTTED: Eva Mendes celebrating the launch of her Spring Collection at two different Los Angeles locations last week. Eva first showed off her new line to fashion editors and bloggers at a party at New York & Company’s beautiful new Beverly Center pop up location. The next night, Eva continued the party with NY&C customers at the at the New York & Company location in Los Cerritos Center, in Cerritos, CA.

During the first night’s event, Bloggers and editors got up close and personal with Eva, taking photos with the actress and designer while enjoying music provided by DJ Harley Viera Newton.

As for meeting her regular customers, Mendes says, “To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate. These in-store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good.”

This is Eva’s first spring collection with NY&C. She was inspired by Springtime in NY, infusing her collection with rich blues, oranges, vintage floral prints, and soft, earthy tones. Eva was also inspired by her family archives and vintage pieces, which she saw on film sets around the world.

A noteworthy piece in the collection is the “Maria” embroidered Floral lace dress in the color of the season, radiant coral. Price points for separates in the collection are $46.95, $59.95, and $64.95, while dresses start at $79.95. Accessories are in the $22.95 through $35.95 range. The Eva Mendes Spring Collection is already in stores.

Greg Scott, CEO of New York & Company, says, “We are thrilled to announce the opening of our new pop -up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva. Eva has really connected with the NY&C woman, which is why we know this event will be so special.”

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