ABC’s new comedy, Work It, about two unemployed men who have to dress as women to get jobs, just got canned by the network.

Apparently, the show’s premise which seemed like a rip-off of the highly-successful 80’s comedy Bosom Buddies (Starring Tom Hanks) did not sit well with organizations such as the Human Rights Campaign (HRC) and the Gay & Lesbian Alliance Against Defamation (GLAAD). These organizations found the content offensive to transgender people.

On December 21, 2011, GLAAD and HRC placed a full-page ad in Daily Varietyas part of a campaign to educate the media industry and the general public around the show. The organizations also confirmed a meeting with ABC executives to discuss the sitcom.

After the show’s cancellation, Herndon Graddick, GLAAD’s Senior Director of Programs and Communications, said, “While many of ABC’s positive and groundbreaking portrayals of LGBT people have been critical and popular successes, the public had little interest in this outdated show. As a result of this campaign, an important dialogue has been started in Hollywood and mainstream media about the real discrimination faced by transgender people today.”