Electronic Arts and Katy Perry have struck an “extensive and exclusive creative collaboration” for The Sims franchise.
The Sims Studio plans on developing multiple games which will feature Perry-themed simulated content and virtual goods (hairstyles, clothing, furniture and props). Steve Schnur, worldwide executive of Music for EA said: “Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims.”
He continued, “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit Hot and Cold featured in The Sims 2 series quickly became the most popular Simlish music video to date…No performer could better represent the humor and fun of The Sims brand.”
Perry is overjoyed herself. “I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed. It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”