SPOTTED: Bethany Mota, Joe Zee, Baddie Winkle, JoJo, Madison Beer, Megan Nicole, Meg DeAngelis, Brooke Taylor, Alli Simpson, Jeannie Mai, Lo Bosworth, Jay Manuel, and many more celebrities and digital influencers at the 2nd Annual BeautyCon NYC Festival in partnership with Cosmopolitan, Seventeen, L’Oréal, QVC, Radio Disney, Aéropostale, MTV.

TV personality Jeannie Mai (L) and journalist Alicia Quarles attends the 2nd Annual BeautyCon New York City

BeautyCon NYC 2015 was a huge success, the brand and hashtag #BeautyConNYC were constantly trending on Twitter and Instagram. And the hot item at BeautyCon? The BFF Fan club and Beauty Box!

Singer JoJo performs at the 2nd annual BeautyCon NYC

At #BeautyConNYC, digital influencers and celebrities came together with beauty fans to network, discuss the future of online media, and converse with each other during panel discussions, Q&As, and meet and greets.

Baddie Winkle attends the 2nd annual BeautyCon NYC with the BeautyCon BFF Box

Thousands of beauties had the opportunity to participate in interactive presentations, watch live musical performances, create content, shop, play games, learn about new products, and interact with over 30 of their favorite brands including: Tarte Cosmetics, Maybelline, Revlon, Essie, Garnier, Physician’s Formula, Elizabeth Arden, NYX Cosmetics (one again hosting its popular talent lounge), Ardell Lashes, Proactiv+, Ricky’s NYC, Sprinkles Cupcakes, and many more.

Vlogger Teala Dunn