In a first of its kind, big-time celebs are actually going radio-silent just to prove a point and raise funds for charity.
Stars such as Usher, Alicia Keys, Lady Gaga, Ryan Seacrest, Kim Kardashian, and Justin Timberlake will go dark on all online activities starting Wednesday, December 1.
The Digital Life Sacrifice event will raise money for Alicia’s charity, Keep a Child Alive and raise awareness for World AIDS Day. As soon as $1 million is raised to help families with HIV/AIDS in Africa and India, the celebs will sign back online.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” Alicia told the Associated Press.
The celebs have also filmed their “last tweet and testament” videos which show each star lying in a coffin.