Purina teamed up with Eric Decker and Jessie James Decker to kick off the “Paw It Forward” movement during National Pet Month in May at the Flatiron Pedestrian Plaza on Friday, May 1, 2015, in New York, New York. The campaign encourages pet owners to spend more quality time with their pets, as well as take action to help pets in need. (Photo by Brian Ach/AP Images for Purina)