Guess celebrated Jennifer Lopez, the newest Guess Girl and star of Guess’s spring 2018 campaign at an event last night which drew many celebrities, fashion influencers, and stylists. J.Lo arrived with boyfriend Alex Rodriguez and sparkled in a baby blue dress from the Marciano collection. J.Lo and A-Rod were joined by Paris Hilton, Megan Nicole, Chloe Lukasiak, Nyle DiMarco, Corinne Olympios and may more celebs.
LOS ANGELES, CA – JANUARY 31: Jennifer Lopez and Alex Rodriquez at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.
The Hollywood-inspired evening took place at Guess HQ in downtown Los Angeles. The dazzling entrance was marked by a double decker bus showcasing a mixture of images from Lopez’s glamorous campaign and her show at Planet Hollywood in Las Vegas, a nod to the multi-hyphenated cultural icon. During the event, guests enjoyed festive cocktails and passed hors d’oeuvres, while mingling with the star in a captivating setting featuring dramatic decor statements.
LOS ANGELES, CA – JANUARY 31: Paris Hilton at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.
The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic Guess campaigns with influences of Jennifer’s aesthetic and personal style, reminiscent of old Hollywood.
LOS ANGELES, CA – JANUARY 31: (L-R) Eric Bigger, Corinne Olympus, Demario Jackson at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.
“Jennifer Lopez is a Guess Girl’s dream! She is an iconic and accomplished artist,” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new Guess Girl and at the same time ‘Femme Fatale’ of Marciano.”
LOS ANGELES, CA – JANUARY 31: Nyle DiMarco at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.
LOS ANGELES, CA – JANUARY 31: Megan Nicole at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.
LOS ANGELES, CA – JANUARY 31: Chloe Lukasiak at the Guess Spring 2018 Campaign Reveal starring Jennifer Lopez on January 31, 2018 in Los Angeles, California.