Fergie was all smiles as Joe Jonas and DNCE rocked the house at The MAXIM Super Bowl Party 2017. Other celebrities in attendance included Nick Cannon, Adrienne Bailon, Chace Crawford, DJ Khaled, Ludacris, Kendra Wilkinson and Hank Baskett. The event was presented by Thomas J. Henry, produced by Karma International and held at the Smart Financial Centre Saturday night in Sugarland, Texas.
Smart Financial Centre, a state-of-the-art, brand-new facility in the greater Houston area, accommodated over 4,500 tastemakers and VIPs for this event. The exclusive affair enjoyed an outstanding talent line up, featuring hip hop recording artist Travis Scott, DNCE, a deejay set by DJ Khaled, strolling performers, aerialists and more!
Adrienne Bailon showed off her fabulous figure at The MAXIM Super Bowl Party 2017 presented by Thomas J. Henry produced by Karma International at the Smart Financial Centre Saturday night in Sugarland, Texas.
Art, fashion, music and sports all simultaneously collided for the ultimate immersive and exciting party experience, which included multiple interactive areas, live artistic vignettes, theatrical lighting and concert level sound.
Kendra Wilkinson and Hank Baskett showed their love for each other at The MAXIM Super Bowl Party 2017 presented by Thomas J. Henry produced by Karma International at the Smart Financial CentreSaturday night in Sugarland, Texas.
Table buyers and celebrities had beautiful, spacious, all-inclusive suites and tables on risen platforms overlooking the decadent and exclusive affair. There were plenty of great activations and interactive areas including the Monster Energy FMX Motorcycle Show and the Monster Energy Lounge with energy drinks that kept attendees hyped throughout the course of the entertaining affair.
Fergie, Ludacris and JinJooas from DNCE spent quality time together at The MAXIM Super Bowl Party 2017 presented by Thomas J. Henry produced by Karma International at the Smart Financial Centre Saturday night in Sugarland, Texas.
Inspired by the big game weekend, MAXIM featured the “2017 MAXIM Party Art Exhibit” experience powered by Aireal, where the art exhibit displayed mixed-medium, 3D painted art where users were able to interact with the 2017 MAXIM Party Art Exhibit mobile app through their mobile device.
DJ Khaled kept the party going as he deejayed at The MAXIM Super Bowl Party 2017 presented by Thomas J. Henry produced by Karma International at the Smart Financial Centre Saturday night in Sugarland, Texas.
Additionally, America’s favorite beer, and the official beer of the NFL, Bud Light, offered refreshing beverages for all guests to enjoy. Specialty cocktails were also provided by Absolut Elyx and Tequila Avíon. Champagne was flowing throughout the night courtesy of GH Mumm and Perrier Jouet.
Zippo also had their “Zippo Car” on-site so partygoers could engage in fun and frisky photo opportunities. They created a custom one-of-a-kind MAXIM Party lighters that they gave away to select celebrities, influencers and VIPs.
Further, The Jewel Nightclub from Aria Resort Las Vegas facilitated bringing Travis Scott to the MAXIM Party 2017 line-up to add to the over the top luxury nightlife style experience.
Nick Cannon and Fergie were close to twinning at The MAXIM Super Bowl Party 2017 presented by Thomas J. Henry produced by Karma International at the Smart Financial Centre Saturday night in Sugarland, Texas.
Lastly, VIPs came to and from the party in Cadillac’s finest vehicles while our silent auction added a charitable component to the event, where proceeds benefitted the Tree Media Foundation, a non-profit organization committed to educating the public on environmental issues.
In support of Tree Media Foundation, New Orleans visual artist Randy Leo Frenchette, better known as “Frenchy”, painted live on-site where his captivating artwork was auctioned off. Again, proceeds from the silent auction ultimately benefitted the foundation. Fashion vignettes were elegantly presented by Lyndon London & Danny Nguyen Couture – guests noshed on Max’s Wine Dive, while indulging in delightful deserts provided by Sprinkles Cupcakes, macarons by Patisse, and Frost 321 Spiked Ice Cream.
