SPOTTED: Shenae Grimes, her husband Josh Beech, and Whitney Port along with celebrity colorist extraordinaire Denis de Souza who hosted the Joico Summer Event on May 7, 2014. Entertainment for the festivities was provided by Shenae, Josh and Whitney!
Guests enjoyed a tropical filled evening alongside Joico hair care to celebrate many new partnerships and collaborations. Celebrity colorist, Denis de Souza, who works at Andy LeCompte Salon, celebrated his new venture with Joico. Denis was recently announced as Joico’s Celebrity Colorist spokesperson and will be assisting in all color trend predictions and consulting for the hair care brands color line.
Guests got to hear his latest trend prediction of the summer, SOMBRE, which stands for subtle ombre and how one can achieve this new look. Another component of the celebrations was the year-long partnership that the brand has embarked on with artist, Bella Pilar.
A collection of items were previewed of the already launched limited edition products that come as gift with purchase. The items consist of tote bags, sunglass case, cellphone cases and specialty kits with the Bella Pilar animations.