Victoria’s Secret Model Alessandra Ambrosio Launches Ale by Alessandra

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SPOTTED: Victoria’s Secret supermodel Alessandra Ambrosio at the exclusive launch of her new fashion brand, Ale by Alessandra, at Planet Blue on March 13, 2014 in Los Angeles. Also attending the event to support their model turned designer friend were Vanessa Hudgens who channeled her inner Yoko Ono in her chic sunglasses while sporting an all leather look by AllSaints and a glowing Kendra Wilkinson in a flowing Blu Moon’s ’70s-style tie dye dress. 

Two and a Half Men star Alyson Michalka also hit the red carpet as did actress Cassie Scerbo and Dorothy Wang of Rich Kids of Beverly Hills.

Alessandra told E! News about her gorgeous line of breezy dresses and beautiful separates that her collection is ‘boho chic.’ She explained, “It’s very Brazil meets Malibu.”

“As a working mom, I need something that will go from day to night and something that you really don’t need to think too much,” she said. “I wanted to do something easy for women.”

Enjoy more pics from the red carpet for the exclusive launch of Ale by Alessandra at Planet Blue:






PHOTO CREDIT: Parisa Michelle/CelebMagnet Photos

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