SPOTTED: Louise Roe, Catt Sadler, Brad Goreski, and Whitney port giving their fashion sense at the Simply Stylist event in Los Angeles on March 23, 2013.
Panel speakers during this one day style and beauty event included stylists, bloggers, editors, and designers carefully hand-selected by founder Sarah Pollack Boyd. The style panel included: fashion designer- Whitney Port, fashion blogger- Aimee Song, celebrity stylist- Brad Goreski, style expert- Louise Roe, and fashion editor- Melissa Magsaysay. Also on hand were celebrity stylist, Jacqueline Rezak who styled VIP attendees during the day’s shopping event. The beauty panel included: Celebrity colorist- Scotty Cunha, Beauty Editor- Susan Yara, Beauty Expert- Tracy O Connor, Beauty Entrepreneur- Suzie Kim, and Beauty Blogger- Natalie Alcala.
Here are some cool tidbits from the event:
Celeb Stylist Brad Goreski got gifted ORG Skin Care at the Simply Stylist Event Los Angeles.
Fashion Star host Louise Roe left with some VeeV Vita Frute in her gift bag at the Simply Stylist Event Los Angeles.
Fashion Designer Whitney Port trying on 2020 Ave accessories and Tsubo shoes at the Simply Stylist Event Los Angeles.
Catt Sadler picked up an Olivia + Joy handbag at the Simply Stylist Event in Los Angeles.
Fashion Blogger Aimee Song trying on TSUBO shoes at the Simply Stylist Event Los Angeles.
Celebrity hairstylist Scotty Cunha left with some Agave Denim nude jeans at the Simply Stylist Event in Los Angeles.
Louise Roe loved her Soho Makeup case at the Simply Stylist Event Los Angeles.
If you missed the event, here are some backgrounds on our experts and some awesome beauty and style tips we learned from them during the event:
- Louise’s father was a travel writer and after watching him as a journalist, she got her degree in English Literature. After interning and working her way up in fashion publication in England, she was introduced to fashion segments and commentary. After working the editorial and broadcast angle through fashion she then moved to the US and is now working in national Television. Tip- always keep up with all the editors you meet and follow up with all your contacts you meet along the way. Keep your resume fresh and updated. Always be positive.
- Fashion is deep in the family- her father was a manufacturer and grew up around apparel her entire life. She decided to intern with (see below) fashion editor Melissa Magsaysay at WWD and then moved onto Teen Vogue where MTV asked her if she would be OK with taking this internship because she would be taped for a reality TV show. After giving it thought she accepted and later learned that she was the counterpart to Lauren Conrad on the Hills. She said they picked her because they thought the two would go at each other’s necks. That never happened. After learning so much while filming at Teen Vogue she realized she didn’t want to write and wanted to work closer with the fashion brands so she took a job with Kelly Catrone at People’s Revolution. Thereafter she realized she wanted to move to NYC. Afterwards, an MTV producer approached her about her own show. Not long after Whitney started her own clothing line called “Whitney Eve” with her family. Tip- sticking to something that you are good at and what makes you happy. She recommends as a fashion designer internships are essential and to be patient but work your way up. Whitney also recommends that if someone loves to design- fashion school to learn the technical aspect is important and wishes she had gone to fashion school. She still plans on going.
- Always wanted to be in fashion since he was a child. Playing with Barbie was one of his favorite childhood memories. At six years old he was already helping his mom with her wardrobe and commenting on fashion. True moment was when he interned at Vogue in NYC and realized he wanted to be a stylist. One of the editors at Teen Vogue at the time Jessica Deal, now at Vanity Fair – spoke with him and needed help with a shoot at Vogue- he assisted and realized at the shoot that this is what he wanted to do- Style! When he was at W Magazine as an intern he had a great mentor who taught him everything. Here is where he learned many of his skills as a stylist. He then realized when working with Celeb Stylists- Estee Stanley and Christina Ehrlich he wanted to be a celeb stylist. Tip-live every day to the fullest and be the best that you can be in your job. Be as creative as you can, because you could lose that job the next day- this also will allow you to rise in what you are good at. The fashion world is too competitive and those who are giving their 100% everyday will continue to succeed.
- Started her blog “Song of Style” 4 years ago, and initially wanted an interior design job. On her second post she posted a Forever 21 outfit she wore for a job interview she had gone on as a freshman in college for a design position. All other applicants were dressed in normal professional business attire, Aimee showed up in an oversized green shirt made dress from Forever 21 and dressed it with a belt and booties. Because she stood out of the crowd an interviewee appreciated her about her outfit. She was offered a position on the same day! Her post was picked up by an interior design person and she got 500 hits. A big jump after getting 10 hits on her first post. She blogged of this outfit and then decided to continue her fashion posts after gaining attention and awareness. Tip- to continue your day job as a blogger. She stated that you can do two things and if you love them both it is easy. Also stated that good photos and crediting your outfit are a must for a good blogger.
- Always wanted to be a writer, got a her degree, started to intern at magazines in NYC, and became a fashion editor. Tip to be a good fashion editor: Most writers are already Tenacious, but the fashion world is competitive so you need to have a strong voice. Today social media allows this to be easier with fashion writers having blogs, twitter, instagram, and a social media platform to communicate your point of view. It is important to have this and then be able to have your special twist in communicating your voice thereafter. It is important to have a sense of what you want to write about and understanding it very well.
What is your take on Black and White?
- Loves the Black and White trend- it is timeless and anyone can do it if done right. The trick is to pick your B/W style such as either go for the 1060’s , minimalistic, graphic look of B/W but not all together. It is important to choose one and stick with it.
- The Black and White trend she loves is the simple white T-shirt and Black Blazer. States it is chic and forever. She calls it the “Universal Look”.
What is your take on Mis Matched Prints?
- It is a must do these days- It is preferred with women’s fashion, but it is important to have fun while doing this. This look will always make someone stand out.
How do you pitch a fashion editor?
- Know the publication, know the audience, do your research, go the extra mile.
- Bold captions with strong titles in fashion make for the best read articles, be clear and concise. Always have references and do your research.
The Shear look- is it here to stay?
- I love the soft shear look, such as prints and floral tops that are a bit shear but just enough to see a the undergarment. Showing a see- thru top is not the way to go.
- I love the shear look with layers. This look can be as simple as denim shorts, booties, a shear top and a cardigan. The shear look is here to stay.
What is your take on Masculine Looks for Women?
- This is a great style, but make sure there is some sort of accessory or beauty aspect to it- such as for beauty a pop of color through the lipstick or nails, and as for accessories while wearing a masculine look- there needs to be a great shoe or necklace involved.
- I love the men’s look- The buttoned up shirt is timeless. Women can have fun with it by adding fun prints. She has a lot in her collection this coming fall 2013.
- The only No No in Men’s wear is it is worn wrong- such as too baggy.
- Men’s wear is wonderful, YSL has this down perfect. Make sure your look has a very good tailoring. This adds definition and a sense of sexy appeal to the look when women wear it.
BEAUTY PANEL DISCUSSION:
Celebrity colorist- Scotty Cunha, Beauty Editor- Susan Yara, Beauty Expert- Tracy O Connor, Beauty Entrepreneur- Suzie Kim, and Beauty Blogger- Natalie Alcala.
HOW THEY STARTED?
- Did not know she was going to be a beauty editor, states was first a news editor. She was a makeup artist at first, and then went to NYC- for her first News Job. She then worked with Forbes.com, and that is where she started to write lifestyle in the digital space. This is where she noticed some changes-here she became their host. She then moved to LA worked for Total beauty and then Pop Sugar doing beauty editorial, and now at New Beauty TV. Tip- internships are a serious need in the beauty industry, and learning from the actual experts themselves. When you intern around experts it is always great to get to know their talents and the do’s and don’ts to beauty essentials. However- in general hard work is what you need.
- Moved to LA at age 19, first worked at Starbucks, and waited for a salon position. Started at Jose Eber at the front desk and still applied to every salon. Worked his way up, and heard Andy LeCompte was opening up a salon. This is where he worked and this is where his career really blossomed. He learned all his hair skills here at Andy Lecompte. He still works at the salon three days a week, but works directly with a huge celebrity clientele and loves to style hair. Tip-
- The passion I first had is I hated my skin, and I was determined to fix it. I started after college at the Nordstrom makeup counter. I then started to work for a PR company. This is where I learned how to work. I feel that PR people are underappreciated. What I learned is how to build a brand with Aveda Beauty. Thereafter I started to work with Sonya Dakkar- her skin care company is where I worked for her as a publicist. I met many people through working with her. Thereafter I worked with Kate Sommervile- shortly after I then started to build her brand in Hollywood. I then started a Makeup Artist program which allowed us to get to celebrities. Now I have moved on and am helping other beauty brands build their brands. Tip- be an individual- individualistic people in the beauty industry stand out.
- She started business school, and never knew she was going to be a makeup artist. She then studied abroad in Korea and then fell in love with beauty. She learned many beauty tips overseas. When she came back she decided that she wanted to do makeup. She graduated and then networked in the music video world. She worked long hours, and learned from other makeup artists and learned her skills. Thereafter she knew business skills and how to do great makeup- so she now combined the two, after loving tons of beauty products. Now she has teamed up with ORG Skincare. She loves the cutting edge aspect of this skin care and how it assists with great makeup application and results. She now has combined her business skills and beauty love with still being a makeup artists and a business investor in ORG skincare. Tip- Get through the long hours and hard work a beauty makeup artist has to go through. It is very important to work hard and be patient.
- My fashion love started with David Bowie- I wrote creatively since I was little and then my family pushed me into the marketing side. I then went to business school still knowing I would write. I then started my blog, as an outlet to write on the side. I then worked with Live Nation although working in the corporate world, I still was writing on the side- I pushed making sure I was recognized as a writer. I then decided do I want to stay in the corporate world or write as I wanted to do when I was young. I then decided I wanted to be a full time writer. Now I write for multiple sites and have a full writing career. Tip- Continue to do what you really love to do, you will be successful at it.
It seems as gloss is taking a backseat and the matte lip is in- is this true?
- Absolutely and I love putting a balm on the night before to make your lips plump and ready for non cracked lips. This will assist with color.. There are many brands coming out with a creamy matte color, but the worst is matte lipstick lips with cracked lips so it is so important to moisturize with a lip balm the night before. I love the bright oranges right now.
- Many women are wearing very vibrant colors such as fuscia, rose, berry, and a soft red. This will bold out your lip. There is a trend right now with no mascara but a bold lip.
What is your must have product?
- dry shampoo
- lashes and ORG skin care
- Skin products
What is your go to product for summer?
- Coconut Oil- it moisturizes, cleans, and protects your hair
What is your take on bangs?
- Not everyone can rock the bangs, so do your research or start out with wispy bangs. Research the stylists.
- If you have oily hair you can create more acne on your forehead with bangs so make sure you know your hair type.